Cricket, F1 and Commercial Breaks
April 22, 2008
They say “lies, damn lies and statistics.”
Obviously that was coined in BC – Before tv Commercials!
In the IPL Twenty20 just going on in Hyderabad (Deccan Chargers v Daredevils of Delhi) Ajay Jadeja the anchor announced a “short, little commercial break”. And it lasted over just full five minutes and more!
And every time Steve Slater announces the ‘final break” and promises to take th e viewers to the chequered flag in FI Racing you can be sure – more than death and taxes – that there would be at the least one more commercial break than the most admirable Slater promises.
Yes, sponsors make it possible to view such entertainment programs as cricket and Formula One Racing live. And so we are not suuposed to crib.
I wonder if any avid sport enthusiast ever noticed those com.brks!
Advertisers, think of something less disruptive but more inventive for your messages!
In the meanwhile it will be “lies, damn lies and commercial break announcements”.
